At Vogue Optical our commitment is to provide our customers with superior customer service, top quality lenses and the best value available in the industry.

Glasses: When you purchase one complete pair of eyeglasses (frames & lenses) from our house brand selection you will receive a second pair of equal or lesser value free. When you purchase one complete pair of our eyeglasses (frames and lenses) from our selection of nationally recognized designer brands*; you will receive a second pair of house brand eyeglasses free. The second pair must be chosen within 30 days of the original purchase date.

Contact Lenses: When you purchase a complete pair of eyeglasses, you can receive a credit towards contact lenses as a second pair option. When you purchase contacts you can receive a credit towards eye glasses. Customers who are unable to adapt to contact lenses will receive a credit toward eyeglasses, less a fitting fee on specialized lenses.

Eye Exam Credit: When you purchase a complete pair of prescription eyewear, you can choose a credit towards your eye exam up to $100. (Does not apply to third parties, kids packages and value priced frames under $100). When you bring in your paid receipt from your optometrist, you will receive a reimbursement of your eye exam cost up to $100 towards your purchase.

Certain conditions apply. Contract agreements, certain specialized lens types, and coatings may not be included in our second pair free policy. Our staff will be happy to explain our policies to you.


The First Vogue Optical Store

Vogue Optical began with one store on the corner of Brackley Point Road and Belvedere Avenue in Charlottetown, Prince Edward Island, in 1979.

Originally called Gray’s Optical, our initial vision was to offer a unique combination of quality eyewear, professional service and unbeatable value. From that modest beginning, Vogue Optical, with our unbeatable Second Pair Free Policy, has expanded to more than 60 locations across Canada.

We attribute our success to an excellent staff, loyal customers and great product and prices. We believe in our product and service and offer simple, hassle free policies. After more than 30 years in the business, we continue to provide our customers with terrific value and service.


September 8th, 2008 marked the first day of production at the 7500 sq ft Vogue Optical Manufacturing Laboratory located at the Charlottetown Airport Business Park in Prince Edward Island.

The Vogue Optical Manufacturing Laboratory is equipped with state of the art equipment, providing glass, plastic and polycarbonate lenses to over 60 Vogue Optical locations, enabling them to control quality and turn around time.

It was in 1993 when the manufacturing lab first opened in the basement of Vogue Optical in Sherwood, PEI and approximately one year later it outgrew that location and moved to the West Royalty Industrial Park.  At that time the lab was servicing 27 locations and today has grown to over 60 locations.

Vogue Optical representatives regularly visit international trade shows in order to stay informed on the very latest in technology.

In recent years all of the equipment at the lab has been upgraded to accommodate new technology and software in the world of high definition lenses.   This latest equipment and software is used to manufacture premium progressive lenses to create a wider field of vision and advanced visual acuity across the whole lens surface, both top and bottom for easier adaptation.

Along with this newest High Definition technology, we have also installed a new Reflection Free Coating lab within our current Laboratory.

Reflection Free coating is beneficial for everyone, as it improves your vision and reduced eye strain.  All frames and reflective free coated lenses are backed by a two year guarantee.

It was due to the tremendous benefits to our customers that Vogue Optical opened our own coating facility to allow for a quicker turn around time.  In the past, lenses were shipped to a company outside of Atlantic Canada for coating.  Shipping and processing times have been reduced by manufacturing and coating the lenses in the same location.  Completed lenses are then shipped directly to all Vogue Optical locations. These changes have increased staffing at the Vogue Optical Manufacturing Laboratory to over 25 people.



Vogue Optical is a team of highly trained professionals providing eye care for your family. The team is committed to providing you with the best product in the business.

Vogue Optical began in 1979 and has grown to 60 stores in Canada. They are known for their:

  • 2nd pair free policy
  • Excellent guarantees
  • Licensed opticians to ensure your eyewear is perfect for you.

Vogue Optical, with the Head Office in Charlottetown, PEI is proud to be doing business in PEI, Nova Scotia, New Brunswick, Newfoundland and Labrador, and Ontario. After 30 years their success is attributed to their excellent staff and loyal customers.

They continue to work at bringing their customers the best products in the industry.